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Content, observations and insights from
first-hand experiences designing, building and implementing Airtable in Ecommerce.

Featured Resources

19/03/2025

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PLM vs Airtable: Why Product-Driven Brands Need a Hybrid Approach

Discover why successful product-driven brands are using both Airtable and PLM systems instead of choosing between them. Learn when to use each platform, see real client examples, and explore our hybrid approach that combines Airtable's flexibility with PLM's technical capabilities for optimal product operations management.

Oliver Rhodes

CEO & Co-Founder

11/01/2024

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Building the Future of Product Operations

Every growing brand hits the same wall. Product data scattered across systems. Teams working in silos. Development cycles getting longer. We're building something different: an operating system for product operations that actually works. Named Airtable's Gold Partner for vertical solutions, we're helping brands like Jaded London transform how they scale. Want to help write the future of retail operations?

As we look ahead into 2024 this is the plan...

Oliver Rhodes

Co-Founder

19/10/2024

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How brands like Jaded LDN, Passenger and Wild are using Airtable to create operational leverage

12-minute interview with Ollie Heum Creative Director at Prospa Media and Oliver Rhodes, Co-Founder at Nolo Apps.

Oliver Rhodes

Co-Founder

You might like...

21/12/2024

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How to Manage a Growing Jewellery Brand's Product Data

Discover how modern jewellery brands are solving product data management challenges. Learn practical solutions for personalisation, supplier collaboration and scaling operations.

Oliver Rhodes

Co-Founder

05/12/24

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We Get Sold Bells and Whistles

Whether you are buying or building software, chasing shiny tools and forgetting core business needs is easy...

If someone needs a bicycle, don't buy them a sportscar...

Oliver Rhodes

Co-Founder

25/11/2024

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These are the good old days

The glory days of DTC may be over, but the Ecommerce ecosystem has never been stronger.

Take a look into what Ecommerce tech looks like in 2025 and beyond...

Oliver Rhodes

Co-Founder

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A New Era in the Ecommerce Ecosystem

A look at the emerging trends in 2024's ecommerce ecosystem.

Ecommerce is going through a transformation, and it feels like a fresh start...

19/10/2024

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Navigating the Muddle

You're not lightweight but can't afford to go 'Enterprise' either.

In this newsletter I explore the challenge of staying agile and how systems decisions impact your ability to do this.

Oliver Rhodes

Co-Founder

21/09/2024

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Think big, act small.

The secret to keeping your entrepreneurial mindset, DigtalGenius, 8-figure brand dinner & More

The secret to keeping your entrepreneurial mindset...

Oliver Rhodes

Co-Founder

04/10/2024

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Nothing says Happy Anniversary like a 50% price hike

Not all software and service partners are incentivised equally.

How the Principal-Agent Problem influences sales vendors and salespeople and what you should do about it.

Oliver Rhodes

Co-Founder

03/09/2024

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How Passenger launches new markets in weeks with AI-powered translations

AI-powered translations, PrettyDamnQuick, MCR meetup? & More

No one has been more sceptical of AI than me.

Oliver Rhodes

Co-Founder

27/08/2024

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Struggling with your Tech Stack? Here’s how to get it right—and when to ask for help

A step-by-step guide to running a tech stack workshop and review process for your business.

Oliver Rhodes

Co-Founder

23/07/2024

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Oliver's 750+ Ecommerce Tools

Ever found yourself searching the web for Ecommerce tech for hours but still ending up tech stuck? This directory might be a better place to start your searches and save you hours of wasted sales meetings.

Oliver Rhodes

Co-Founder

03/06/2024

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Tech Stack Workshop for Shopify brands

The solution for leadership teams that are going around in circles on tech decision-making and failing to action anything.

Oliver Rhodes

Co-Founder

13/02/2024

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The solution to the Product Data Challenge

The product data challenge can't be solved with PLM, PIM or ERP - a new challenge requires a fresh approach...

Oliver Rhodes

Co-Founder

13/10/2023

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The Product Data Challenge

Why the product data challenge remains, the pitfalls of PLM, ERP and PIM...

Every brand's journey begins with getting product data from the design team to the wider business efficiently...

Oliver Rhodes

Co-Founder

13/10/2023

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The story of how I discovered custom apps are the key to agile operations

The story from Peoplevox's exit to joining a PLM startup to Co-Founding an Airtable agency for Ecommerce...

For a decade, we nurtured Peoplevox before it was acquired by Descartes...

Oliver Rhodes

Co-Founder

08/04/2024

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Six Lessons from 2 years of Nolo Apps

From the importance of finding an Airtable champion to standardising process before you automate things...

Oliver Rhodes

Co-Founder

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