The Leveraged Operator
Escape the Dark Stack, build connected apps.
Operators build systems
Brands are drowning in a sea of software tools. Despite having access to more tech than ever, inefficiencies and data siloes are killing operational efficiency. The Dark Stack refers to the unstructured, disconnected tools your team relies on—often without proper integration or oversight. This leads to wasted time, increased errors, and operational bottlenecks.
Contrary to popular belief, adding more software often creates more gaps in your operations. ERPs demand structured data, leading to even more Excel admin work. Off-the-shelf solutions rarely fit all your needs. To truly scale, you need a solution that bridges these gaps and brings harmony to your tech stack.
Custom Apps built on Airtable can fill the gaps in your tech stack, data and workflows. With our ready-made apps and proven framework for connecting them to existing tech stacks, you can go from zero to something in days—the cheat code for low-risk, high-impact Airtable apps.
Product-Driven, process focused.
We specialise in helping brands with the operational challenges created by a desire to develop and launch new products. Cross-functional and time-sensitive, the Dark Stack wreaks havoc with launches.
Design Aesthetics
Industry Opportunity
Market Trends
Supply Partners
Operators are siloed, working in their functional teams treating symptoms not root causes. Progress is slow, opportunities get missed and operational mistakes cost time and money. It's easy to get out of sync on the execution of your product go-to-market strategy.
Automation creates leverage
Get tech wrong, and it's a headache: wrong orders from SKU mix-ups, pricing errors tanking your ratings. Done right? It's your secret weapon: one person with the output of three, products launched in minutes, not hours—no more tedious copy-pasting.
Automation in action
[Much simpler PDC Diagram]
CYCLE STAGE
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LAUNCH
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MERCHANDISING
For many brands, assembling a full tech team for big projects just isn't feasible.
Enter Airtable: the ideal compromise. It evolves with your team and processes, offering a user-friendly platform that operators can easily manage.
Smart, structured data & workflows
Behind the scenes, Airtable is an automated filing cabinet, linking and organising your data. This setup cuts out duplicates, prevents rework, and stops SKU mix-ups in their tracks. By anchoring your workflows and data, it minimises risks, shielding your team from costly mistakes.
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For the empowered Operator (turned Airtable Builder), it's an opportunity to go far beyond personal productivity gains - shared productivity creates meaningful competitive advantages. Automate, customise and simplify workflows and become a change maker inside your brand.
Every brand needs a champion
Your drive to accelerate is constantly met with the drag of 'it's on the roadmap' excuses. The dread of being boxed in overshadows the challenge of system ownership. Yet, it's visionaries like you—Airtable Champions—who are become the force behind every successful transformation.
Ownership
Control
Unified Data
Rigid Systems
Data Silos
Roadmapped
Simple
Flexible
Automated
Go agile with Nolo Apps: Start streamlined, then iterate. Forget big, bulky projects. It's the NOLO REVOLUTION—build small, think big, move fast.
Oliver Rhodes
Co-Founder, Nolo Apps
NOLO